LG 55UP7550 55inch 4K Smart UHD with AI ThinQ TV KP

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Overview
Reviews

Real 4K UHD.
Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

LG AI TV

LG AI TV Listen. Think. Answer.
Now in Arabic — seriously.

LG AI TV is here to make life easier. Simpler control of channels and volume. Faster searches for music, movies and TV. And better recommendations based on your personal taste. It's all within your reach, just press the voice button and say the word — in Arabic of course.

A TV screen displaying results of voice command through a remote control in Arabic. (play the video)

*Screen images simulated.
**Service availability may differ by region or country.
***Magic remote design and specifications differ by country.

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and a point and scroll system for faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to favorites.

An introduction of features of magic remote which are ergonomic design, built-in AI, point & scroll, and hotkeys. (play the video)

*The Magic Remote must support NFC to use the Magic Tap feature.
**Magic remote design and specifications differ by country.

A TV screen displaying newly designed home screen with personalized contents and channels. (play the video)

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

LG Triple Protection

Built-in protection for extra safety

LG UHD TVs come with protective measures that let you safely use your TV. Built-in capacitors protect against lightning strikes, semi-conductors offer surge protection from power line fluctuations, and a silicone gel coating around the chipsets keeps out humidity.

*In conformity with LGE’s own standards.
**It may not completely protect from or against all events.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

*Usage may vary by country.

A family are sitting on a couch while watching a soccer game.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

A luxury living room with a TV displaying an aerial view of woods in red.

A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.

Various lifestyle cuts of UHD TV displaying a beach at sunset. (play the video)

Watch the Full Movie

a5 AI Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

*Screen images simulated.
**α5 Processor is LG's own technology based on Quad Core processor

An image of Big Ben on the right with the text of 'After Upscaled' has brigter and clearer image compared to the same image on the left with the text of 'Before Upscaled'.

4K Upscaling

See it all in 4K.

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

A TV displyaing an astronaut is in the bright room. On the right, a TV displaying an astronaut brighter is in the dark room.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

As a man plays a drum, the sound effects are simulated from the drum.

AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

Magic Remote

More like a magic wand.

The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.

*Magic remote availability differs by country

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG UHD AI ThinQ with your voice and access entertainment faster.